february 24, 2010

in this issue:

hot off the press! new Coldwell Banker colorado homes magazine

The Coldwell Banker Colorado Homes March issue, which showcases 40 pages of beautiful properties, will be directly mailed to more than 10,000 homes along Colorado’s Front Range. Thanks to our exclusive partnership with Colorado Homes & Lifestyles Magazine, all advertised properties that appear in our stand-alone publication also appear in the March issue of Colorado Homes & Lifestyles Magazine. Coldwell Banker listings advertised in these publications will have a combined distribution of more than 42,000, with a total readership of more than 90,000. This listing exposure is something our competition just can’t touch!

season three of the Coldwell Banker tv show debuts

We’re proud to announce that the newly revamped Coldwell Banker TV show, featured on Comcast, is underway for the third consecutive season! Click here to watch the season debut! The latest version of the show provides incredible exposure and delivers a great value to you and your clients. It’s something the competition simply cannot duplicate!

This season, we have enhanced the quality, frequency and exposure of our advertisements on TV, Comcast On Demand and online. Each commercial spot is professionally scripted and voiced, and a new show will air each week Monday through Sunday. This weekly show allows you to advertise open houses, newly listed properties, price improvements, special promotions, incentives and so much more! Plus, the open house section of the show will be posted on the homepage of ColoradoHomes.com each week to promote your open houses online.

Where else can you advertise open houses online and on TV for as little as $39 per week? For more information and to schedule your TV spots today click here or visit the “Colorado Homes On Demand TV Show” button on CBAgentinfo.com.

Coldwell Banker at the Olympic games!

Athletes from around the world have gathered in Vancouver for the 2010 Winter Olympic Games and Coldwell Banker is there! We are a co-sponsor of "SNOW House 2010," a hospitality suite located in the heart of the Athletes' Village. Coldwell Banker representatives, as well as our Microsoft Surface, are currently at the suite as visitors gather together to watch the games. In addition, we will run our original TV spots during the early part of the Winter Games on USA Network and CNBC with a new end treatment that drives home all of the ways consumers can search Coldwell Banker listings as well as an end card that promotes the tax credit extension.

january market stats

Let’s look at the numbers for the Denver market as reported by Metrolist for the first month of 2010. Total properties closed for January were down 4.7% over last January. Average sales prices continue to increase for the fourth consecutive month. In January it was by 11.6% year-over-year. The Million dollar sales were down by only 4.3% for January and active inventory was down by 11.6%

colorado luxury report

This month’s Colorado Luxury Report found that sales of million-dollar homes in the Denver Metro Area dipped in January. But the median sale price reached $1.33 million, which was up 11 percent from a year ago. Click here to read the latest on what has been going on in this specific market in Colorado.
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congratulations award winners!

Congratulations to everyone who achieved
an awards designation for 2009 and attended the first class reception on February 19 and
20! I would like to especially congratulate and recognized our top three recipients for
2009. The top individual award goes to Christy Owen of Coldwell Banker Devonshire. The Top Partnership award goes to Danny and Jenn Hoeft
of our North Metro office. And the Top
Team for 2009 goes to Karen Bernardi of our Boulder
office. Congratulations to each of you! We would also like take a moment to recognize Jason Corriere of the Southeast Metro Office who received the Rising Star Award. This award goes to the Agent who achieved the highest level of GCI and the highest number of units closed during his or her first 12 months of being in the real estate business. Click here to preview the online version of this year’s awards program.

march AVP sweepstakes – six new apple ipads

The monthly AVP ePostcard, scheduled for March 2, will launch automatically to your primary sphere list at 11:00 am. Be sure to have your e-mail address list in CBDirectConnect up to date and ready to go. This next AVP will be a sweepstakes, allowing your sphere to enter for a chance to win one of six brand new Apple iPads. The drawing will be held April 23. The best part of this sweepstakes is it gives you a purposeful reason to contact your sphere and invite them to enter the drawing. Like I’ve said before, when you have a reason to contact your sphere, the deals just come together. Visit the AVP section under the marketing tab of CBAgentinfo.com for additional materials to help you promote the March sweepstakes.

it’s realtor.com renewal time again

The branded Agent profiles on Realtor.com
are now up for renewal. Now is the time to lock
in the very best price
you can get on the renewal of your personal profile page. Between now and April 2, Coldwell Banker will pay $49 of your annual renewal fee. That means your cost will remain at only $99 for the year. Please note that this subsidy is only available until April 2 and the deadline will not be extended, so be sure to renew today! Among the many benefits of your personalized Realtor.com profile, you receive instant credibility by personally branding all of your listings on the site through the end of March 2011. Also, any Realtor.com inquiries or leads on your properties go directly to you via LeadRouter with no referral fees or delays. So log in to the NRT Gateway site to renew your Realtor.com profile page today and save $49!

denver century ride is on a roll

Thanks to the more than 45,000 ePostcards that were sent out in late January, registrations for the Denver Century Bike Ride are rolling in! But, we still need your help to spread the word. This event is an amazing company, and state-wide, opportunity and the level of exposure and interaction with the community is unparalleled. We have created a fan page on Facebook for you to help promote the ride to via social networking. We also have posters, flyers and postcards available to help spread the word through your spheres, which are available through Todd Moir in Marketing. Space is limited to the first 3,600 riders who register so strike while the iron is hot! For more information, please visit www.denvercenturyride.com.

have you checked out table talk?

Now that our Table Talk blog is off and running, we encourage you to stay tapped in! Don’t have time to go to visit Table Talk? Then let Table Talk come to you! Sign up for our e-mail updates and you’ll be notified the moment we make a new post. We’re so confident that you’re going to love the new blog, that we’re willing to put money on it! Just go to the Table Talk homepage, enter your e-mail address on the left-hand side to subscribe, and you’ll be entered into a drawing to win a special prize!

We’d also like to hear from you. If you’d like to contribute your own insight to this blog, simply e-mail us your ideas.

Our goal is to make this blog an informative and influential source for Colorado real estate information…and at the same time, still make it fun. From stats and news stories, from articles about our awesome Agents, to fun, clever polls and videos we hope to do it all with Table Talk.

2010 economic summit sold out!

I would like to take a moment to congratulate each of you for sending out the February ePostcard which was the invitation to attend the 2010 Real Estate and Economic Summit being March 10 at the PPA Event Center. The response from your sphere was unprecedented and the event completely sold out in less than 72 hours! It goes to show that with your perseverance, we can succeed! After the summit, we will be providing you with an electronic, written summary of the event for you to share with your clients who weren’t able to attend. And due to the overwhelming response, next year we will be looking for larger venues in the central Denver area to told our 2011 summit!

february reality check message revealed

President Chris Mygatt has revealed the February edition of Reality Check, discussing
the upcoming federal tax credit deadline and the importance of having buyers and sellers act now before it’s too late.

As part of his message, Chris is encouraging you to share with your clients this month’s prospecting flyer that you may use to reach out to your sphere to notify them of the impending tax credit deadline. We can’t assume everyone knows nor understands the timeline associated with this deadline and the more we can spread the news, the sooner our market will enjoy a recovery.

So please, make February your opportunity to spread the word before the tax credit expires.

new Coldwell Banker commercials debut

The two new Coldwell Banker TV commercials have arrived! Earlier today, Senior Vice President of Marketing Michael Fischer has officially debuted the commercials which begin airing this week.

The first commercial focuses on the upcoming Tax Credit Deadline. Click here for a sneak peak. And the second boasts about our recent JD Powers honor. Click here for that commercial. For both links, you may need to scroll down a bit to view the videos.

Through discussions throughout the Coldwell Banker network, the common request was to help the brand appear younger and “hipper,” with a bit more emphasis on the importance of our Agents. We’ll be accomplishing that as we target those actively involved in the home buying/selling process or just in the dreaming phase.

The commercials highlight the brand’s “listings any time, any place” strategy and the importance of Coldwell Banker being ranked highest among real estate companies in home seller satisfaction, according to the J.D. Power and Associates 2009 Home Buyer/Seller Study.

The message sent loud and clear is that only Coldwell Banker offers award-winning Agents, along with the ability to search for listings through mobile applications and video via our Coldwell Banker On Location YouTube channel. No other brand can make these claims. It’s powerful stuff!

web stats for ColoradoHomes.com

The new Web statistics for ColoradoHomes.com indicate more than 616,000 pages were viewed in January and more than 252,000 listings viewed! For detailed Web trend information, click here or visit the “Web Stats” link in the masthead at the top of the page.

 

 

 

There you have this edition of the monthly Communiqué. Thank you for all you do to make Colorado and Coldwell Banker a great place to call home!